With PPC campaigns, you can connect directly with patients actively searching for the care you provide. Our expertise in keyword research, ad copywriting, and campaign optimization ensures that your ads target the right audience—those who need your services. By tailoring each campaign to your practice’s unique needs, we maximize the effectiveness of your advertising, turning new website visitors into booked appointments. A strategically crafted PPC campaign not only drives traffic but also delivers measurable results for your practice.

Paid social media campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn are powerful tools for driving targeted traffic and generating leads. These platforms allow you to reach patients where they are already engaged, increasing your practice's visibility among a highly relevant audience. By utilizing precise targeting, we ensure your ads appear to potential patients actively seeking healthcare services. Paid campaigns amplify your reach, while earned social media efforts—such as patient reviews and engagement—build trust and loyalty. Together, they create a comprehensive strategy that not only drives more appointments but also strengthens your online presence and reputation in your community.

Health care professionals can now utilize the fastest growing way to target local communities streaming content.

Streaming has experienced significant growth in popularity over the past few years. A key statistic illustrating this trend is from a Nielsen report, which revealed that in July 2022, streaming accounted for 34.8% of total TV viewing time in the United States, surpassing cable TV at 34.4% and broadcast TV at 21.6% for the first time in history.

CTV refers to televisions that are connected to the internet and can stream digital content directly. This includes smart TVs, as well as, TVs connected to the internet via devices like Roku, Apple TV, Amazon Fire Stick, or gaming consoles.

OTT refers to the delivery of video content over the internet, bypassing traditional cable or satellite TV services. This content can be accessed via smartphones, tablets, laptops, desktops, and CTVs. Services like Netflix, Hulu, Disney+, Amazon Prime Video, and YouTube are examples of OTT platforms.

Our online video (OLV) targeting strategies leverage demographic and behavioral data to deliver personalized banner and video ads to potential patients as they engage with related health content. This approach is particularly valuable for healthcare practices because it ensures that your ads are seen by individuals actively seeking health information, positioning your practice as a relevant solution to their needs. By reaching potential patients in the context of health articles and videos, you increase the chances of engaging them at a critical point in their decision-making process. This targeted, informative approach helps build trust, raise awareness, and drive appointments by connecting with patients when they are most receptive.

Our geofencing solutions enable you to target patients in specific geographic areas, ensuring your practice is visible to those nearby and actively seeking healthcare services. This is especially effective for attracting local patients who are more likely to schedule an appointment. Additionally, our geo-retargeting strategies allow you to re-engage with individuals who have already visited your website or practice. By reminding them of your services and expertise, we increase the likelihood of converting past visitors into active patients. This dual approach helps drive both new and returning patients to your practice, boosting appointments and reinforcing your presence in the community.

Our foot traffic attribution solutions provide valuable insights into how well your marketing efforts are driving patients to your practice. By measuring the actual number of people who visit your office after engaging with your ads, we help you understand which campaigns are most effective in converting online interest into real-world visits. This data allows you to refine your marketing strategies, ensuring that your budget is spent on the tactics that truly drive patient appointments. For healthcare practices, this means more accurate tracking of ROI and a clearer understanding of how your advertising translates into tangible results.

Our addressable targeting solutions use household data to deliver personalized ads directly to potential patients in your area. By targeting specific households, we ensure that your ads reach individuals who are more likely to need your services, making your marketing efforts more efficient and effective. This approach allows you to speak directly to the right audience, whether they're newly moved to the area, recently searching for healthcare services, or actively seeking treatment options. For healthcare practices, addressable targeting helps improve patient acquisition by focusing on those most likely to schedule an appointment, maximizing your marketing investment.

Our search retargeting strategies are designed to re-engage patients who have already searched for your practice or services online, keeping your practice top of mind when they’re ready to make an appointment. This approach is particularly effective for healthcare practices, as it targets individuals who have demonstrated interest in your services, increasing the likelihood of conversion. By reappearing in their digital space, you remind potential patients of your expertise and encourage them to take the next step toward scheduling an appointment. This not only helps drive new patients but also boosts patient retention by staying visible throughout their decision-making process.